Your one-stop source for blog posts and news from the world of non-profit organizations making a difference in Second Life

Share your "best practices" in non-profit activity in SL!

I am preparing a report on "best practices" for non-profits in Second Life that will be submitted to a major foundation. I know many of you are already doing great work in SL and have learned some valuable lessons that others could benefit from. I would love to get some anecdotes and thoughts on what has worked best (or worst) for you in promoting your work and mission within SL and what you are learning. I.e.:

  • We have learned that holding dances is a great way to bring avatars to our offices, and builds friendships and connections among our members.
  • In-world fundraising was our initial goal, but it hasn't worked out for us.
  • We think it's important to maintain a presence on the mainland, so random avatars can find us, versus being on our own private island
  • Freebies are a great way to draw traffic, and can spread your message far and wide.

I'd like to follow up with a quick interview, if you are available. Otherwise just drop me an email at or a notecard to Rik Riel.

I'll give you a fresh cup of virtual coffee for your help! And I'll be sharing these insights with the NPC and techsoup groups afterwards.

Muchisimas graçias!

- Rik Panganiban / Rik Riel

DOJ OKs Killing Net Neutrality

Imagine you and a friend are driving down the highway. Both of you are going the exact same speed and you are headed to the same Mall. On the way, you decide you are going to go to Sears and your friend decides that she wants to go to Barnes and Nobel--still at the same Mall. Mysteriously your car drops from 65 miles an hour to 35 miles an hour but your friend, she is still going full speed ahead.

Second Life Accessibility Center opening on September 9

At the Non-profit Commons launch event last month, there was a question about Second Life and accessibility issues. I just saw this press release about the new Accessibility Center on a couple of blogs and thought I should post it here.

On September 9, at 4PM PST, the Accessibility Center will officially open on HealthInfo Island (Teleport SLURL). The Accessibility Center provides continuing education and awareness about disabilities to the residents of and visitors to SL. The information available at the Center includes material about specific types of disabilities, accessibility in electronic games and virtual worlds, as well as assistive technology in the real world.

The complete press release after the jump...

World Blog Day 2007

I've tagged the whole nonprofits in SL group in the World Blog Day 2007. Consider yourselves part of the meme! If you want to read my post, point your browser at:

World Blog Day 2007 on Dogstar

SL designers sought for "Pink for Life" Breast Cancer benefit


I just got this call for contributions for a mixed reality Second Life / real life benefit for cancer research called "Pink for Life."  The European cancer research Gustave Roussy Institute is throwing a fashion exhibit and auction on the Champs Elysee in Paris from October 9-10 to raise funds and awareness towards breast cancer research.  Meanwhile from October 1-10 in Second Life there will be a corresponding exhibition and auction (done over eBay) of virtual world goods. 

They are looking for donations of objects, designs, and artistic creations for the exhibition in the categories of
Furniture, Clothes, Accessories, and Misc. Oh yeah, everything has to be PINK. The SL event will take place on Elyseum (direct teleport). 

Read the full event information after the jump or go to .

SLCC reports

I am back from SLCC and I am attempting to digest my 10 pages of notes into a readable and comprehensible format. I know that Rik Riel who is always ahead of the game has already written his report back from SLCC which you can read at his blog entry:

Video of Non-profit Commons launch party, featuring Glitteractica, Anshe Chung, In Kenzo and Coughran Mayo!

Ross Chapman has very kindly assembled a video of the Non-profit Commons launch, including Glitteractica's welcome, Anshe Chung's address, and comments by In Kenzo and Coughran Mayo. Thanks, Ross!

You can read my very unofficial summary of Anche's comments or watch the complete video on

Schedule for Non-profit / Philanthropy "thread" at SLCC available

For those of you coming to the Second Life Community Convention this weekend in Chicago who are interested in following the non-profit / philanthropy thread, there's a convenient non-profit schedule, posted by Joyce at Global Kids. Here are the main events in a nutshell:

Saturday, August 25 

Community Spotlight: Metrocake McLeod

Metrocake McLeod: Roe Bianculli, Crohn's & Colitis Foundation of America

Why is your nonprofit doing work in second life? What do you hope to achieve?

WWF brings an ecological message to SL in their new Conservation Island

The international conservation organization formerly known as the World Wildlife Fund, now simply called the WWF, has launched a new "Conservation Island" in Second Life to spread their message about living in harmony with nature. Clearly they are taking a whimsical approach to this, with orangutans that sell you ice cream and pandas that teach about sustainable products.


Many thanks to Brownrice Internet for hosting the NPSL site.

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